AI Agent
AutoPilot Agent
The core orchestration brain of ASAPilot. It fully automates your daily Apple Search Ads maintenance — from waste control to keyword expansion — so you can focus on strategy, not spreadsheets.
How it works
AutoPilot evaluates your portfolio at the app level first — recognizing that every application has unique CPI targets and competitive context. Then it executes a strict operational sequence designed to maximize ROI:
Phase 1
Control Waste
Eliminate spend that generates zero return
Phase 2
Rank Assets
Grade every keyword before touching bids
Phase 3
Optimize Bids
Adjust bids with data-backed precision
Phase 4
Expand Reach
Discover new keywords only after the house is in order
Why this order matters: Exploration burns capital, so AutoPilot always removes waste and optimizes existing assets before spending on discovery. This ensures every dollar of new investment is efficient.
The 7-Stage Daily Cycle
Every day, AutoPilot runs a complete optimization cycle across your account. Each stage builds on the previous one, creating a compounding effect over time.
Waste Control
Scans for keywords that have spent over 2x your target CPI without a single install. Recommends immediate pauses or negative keyword additions to plug budget leaks.
Keyword Asset Ranking
Grades every keyword A through D by analyzing CPA, conversion rate, CTR, and volatility. Separates your high-performers from underperformers so bid decisions are data-driven.
Bid Optimization
Uses the asset rankings and your target CPI to nudge bids. Winners get incremental raises for more impressions; underperformers get reduced. Safety guardrails prevent erratic swings.
Search Term Intelligence
Parses Broad match search term reports. High-converting queries are promoted to dedicated Exact match keywords. Irrelevant terms are blocked automatically.
Keyword Expansion
Queries Apple's Keyword Intelligence API and runs semantic models to find highly relevant, untapped search terms. Executed last, only after waste is removed and bids are tuned.
Budget Allocation
Evaluates ROI across all campaigns for each app. Shifts budget from underperformers to top-performers dynamically, without ever exceeding the app-level daily cap.
Daily Report
Consolidates the entire cycle into a single brief: total savings, budget redistributions, and estimated install lift from the day's automation.
Execution Modes
AutoPilot operates within strict safety boundaries. Choose the mode that matches your comfort level and deployment maturity.
Interactive Review
Recommended for new setups
AutoPilot generates a proposed execution plan before every mutating operation. Changes are only pushed to Apple's APIs after you explicitly confirm.
Fully Automated
For established deployments
Once your performance baselines are stable, AutoPilot runs the full 7-stage workflow autonomously. You receive a comprehensive daily digest of all actions taken.
What you provide vs. what AutoPilot handles
You define
AutoPilot handles