Workspace
Home Dashboard
Your AI operations center. Home answers three questions at a glance: what changed, what needs your attention, and what the system has already done β so you know exactly where to focus.
Page Layout
The dashboard is organized into a main content area and a contextual sidebar. The main area surfaces alerts, actions, and run history β while the sidebar provides app context, budget health, and an AI daily briefing.
Top Alerts Banner
Status Bar + Key Metrics
AI Actions Hub
Primary workspace
Automation Runs Table
Managed Apps
Budget Health
AI Daily Briefing
Top Alerts Banner
Urgent issues surface as dismissible banners at the very top of the page. Each alert includes a quick "Ask AI" button to get an explanation, and a "Review" link to take action.
Budget Leak Detected
criticalFitTrack Pro - Generic is leaking on "free workout tracker" β spent $47.80 with zero installs in the last 5 days.
Brand Under Attack
warningImpression share on "fittrack app" dropped from 89% to 64%. Competitor bidding activity detected β review defensive strategy.
Budget Guard Not Enabled
warningEnable Budget Guard or CPI Spike Alert to catch pacing and CPI anomalies automatically.
Status Bar & Key Metrics
A status row shows the health of core systems at a glance, followed by a metrics row with your key performance indicators for the selected time period.
AI Agent
Running Active
Automations
3 Active
Last Run
35 min ago
Sync Status
Up to date
Spend
$1,284.50
β 8% vs prev period
Installs
762
β 14% vs prev period
CPI
$1.69
β 19% vs prev period
CVR
48.3%
β 5% vs prev period
Demo data shown for illustration. Your dashboard will display live metrics from your connected Apple Search Ads account.
AI Actions Hub
The heart of the dashboard. After each automation run, the AI generates prioritized action cards β each representing a concrete optimization or fix. You can filter by urgency, and act on each card with a single click.
AI Actions Hub
Daily Summary
Run created Mar 19, 9:42 AM Β· 12 actionsOverall account performance for March 18: spend decreased 8% to $1,284.50, installs up 14% to 762. CPI improved to $1.69. Two high-spend keywords in the Discovery campaign need immediate negative additions. Three scaling opportunities identified in Core Generic.
Open run detail β
Pause keyword "free workout tracker" β $47.80 spent, 0 installs
This broad match keyword has exceeded 3x your target CPI with zero conversions over the past 5 days. Immediate negative addition recommended.
Add 3 negative keywords to block irrelevant search terms
Search terms "workout music playlist," "gym membership deals," and "fitness clothing" triggered 218 taps with 0 installs. Block to save ~$36/day.
Increase bid on "fittrack app" β impression share dropped to 64%
A competitor has started bidding on your brand term. Raise bid from $0.85 to $1.20 to recapture top position and protect brand traffic.
Scale 3 high-performing keywords with bid increases
"calorie counter app" (CPI $0.92), "step tracker" (CPI $1.05), and "weight loss planner" (CPI $0.78) all have 20%+ impression headroom.
Broad match CPI is 62% higher than exact β reduce broad bids by 15%
Exact match CPI averages $1.24 while broad match averages $2.01. Compressing broad bids will improve overall portfolio efficiency.
One-click execution: "Fix it" immediately sends the recommended change to the Apple Search Ads API. "Review needed" flags it for manual inspection. "Ignore" dismisses the card. All changes require your confirmation in Interactive mode.
Contextual Sidebar
The right sidebar provides persistent context that informs your decisions β managed apps, budget risk scoring, and an AI-generated daily briefing.
Managed Apps
settingsFitTrack Pro
1487293650
MealPrep AI
1623847190
Budget Health
Ask AI
β Will I stay within budget?
β How can I optimize my spend?
AI Daily Briefing
Mar 19"FitTrack Pro spend efficiency improved significantly β CPI down 19% to $1.69. Two critical waste sources identified in Discovery campaign. Brand defense position weakened on primary term. 3 keywords ready for scaling in Core Generic."
Follow up
What should I prioritize today?
Why did CPI improve so much?
Automation Runs
At the bottom of the dashboard, a compact table provides immediate proof of what the system has executed. Each row shows the automation name, status, duration, findings count, and timing.
Automation Runs
Recommended Daily Workflow
Follow this sequence to get the most out of Home each day.
Check top alerts
Scan the alert banner for any failed runs, budget leaks, or competitive threats.
Review budget health
Glance at the sidebar risk score β is anything burning?
Work through Action Hub
Fix critical items first, then review optimization and scaling opportunities.
Read the AI briefing
Get context on trends and follow up with suggested questions in Chat.
Check run history
Verify recent automation runs completed successfully. Investigate any failures.
Next steps
Frequently asked questions
What should an operator check first on Home?
Check the budget radar, top insight, automation spotlight, and recent runs before drilling into raw detail.
Why might Home look empty?
Home stays sparse until an ASA account is connected and at least some automation or execution history exists.
When should I leave Home for another page?
Go to Chat when you need explanation, and go to Runs when you already know which execution record needs evidence review.